INTENSE ONE SWIPE PIGMENTATION: One-swipe application for vibrant, full-color payoff. The rich pigmentation ensures your lips are fully covered without the hassle of multiple applications. LONG-LASTING WEAR: Smudge-proof formula stays fresh for hours. These long-lasting lipsticks resist fading, smudging, and transferring, keeping your lips looking fresh and vibrant throughout the day or night. SMOOTH MATTE FINISH: Experience a matte texture that glides effortlessly onto your lips. The lightweight, non-drying formula ensures comfortable all-day wear while beautifully defining your lips, leaving them feeling soft and looking flawless without any heaviness or dryness.