What is Keyword Planning and How is it helpful to drive traffic?
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What is Keyword Planning and How is it helpful to drive traffic?

Keyword planning is the term used in SEO. It is helpful to optimize your content and makes you to visible on the 1st page of search results.

Keyword planning is the planning phase for any website where one decides to use various keywords for his site content. Here in this planning one thinks on various perspectives. While deciding the keywords one has to think from the user's point of view. Try to use keywords that are simple and searched by the user being into his shoes. for example, if your site is about gifts what keywords would you choose? Now think you are a buyer. I would search for the best gifts, affordable handmade gifts, beautiful birthday gifts, etc.

What’s A Keyword Planner? Anyway?

The Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.

Some Online Tools used for Keyword Planning

1. SEMRush.
2. SpyFu.
3. SEO Profiler.
4. Open Site Explorer.
5. RankWatch.


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