Apple has officially launched the iPhone 18 Pro and iPhone 18 Pro Max following the September 9 Surprise and Shine event. The new models start at $1,199 and $1,299 respectively, with pre-orders opening September 12 and retail availability on September 18. Key upgrades include a 48MP Fusion Main camera with variable aperture for creative control, an A20 Pro chip built on 2nm, a redesigned vapor chamber for better sustained performance, and significantly longer battery life — up to 36 hours of video playback on the Pro and 45 hours on the Pro Max. The phones arrive in black, silver, glacier, and burgundy finishes.