The wait is over. iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Ultra 4, and AirPods 5 are officially available in stores and online as of September 18. Customers lined up at locations worldwide, including a high-profile welcome from CEO John Ternus at Apple Fifth Avenue. Pricing starts at $1,199 for the Pro and $399 for the Watch Series 12, with the foldable iPhone Duo still scheduled for October.