Apple highlighted a landmark fashion show in Cappadocia this week, where designer Bünyamin Aydın sketched the entire “From Earth to Sky” collection for Les Benjamins on iPad Pro before the event was filmed entirely on the iPhone 18 Pro Max. Custom drones carried dual phones to capture the neon balloons against the rocky landscape, using the Pro Max’s variable aperture and ProRes RAW for cinematic results. The project shows how Apple’s latest pro tools are already powering professional creative work just weeks after launch.