Supply chain reports say Apple has told some suppliers to cut October component orders for the iPhone 18 Pro and Pro Max by at least 15 percent. The $100 price hike on the new Pro models, linked to rising memory chip costs from the AI data-center buildout, is being cited as a factor in softer demand. Without a base iPhone 18 this fall, the premium lineup is facing an early reality check on how much buyers will pay for incremental upgrades and the new A20 Pro chip.