Ternus Doubles Down on Product-First AI as First Earnings Approach
Apple CEO John Ternus told Wired he likes where the company sits on AI, emphasizing features that make products more useful rather than shipping technology for its own sake. The comments land just before his first earnings call as chief executive, with investors watching how the new leader balances Apple Intelligence progress against strong hardware demand from the iPhone 18 Pro and Duo. Ternus has framed the iPhone as the intelligent personal hub, leaning on on-device processing and privacy instead of chasing pure model scale. Expect the call later today to probe both the near-term numbers and the longer AI roadmap.
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