Apple’s Surprise and Shine: what September 9 is actually set up to launch

Apple’s fall event is today — Wednesday, September 9, 2026, 10:00 a.m. Pacific / 10:30 p.m. IST — under the title Surprise and Shine.

Launch-day briefing only. Hardware details below are widely reported expectations until the stream ends.

What is expected on stage

iPhone 18 Pro, iPhone 18 Pro Max, and a first foldable widely called iPhone Ultra. The regular iPhone 18 is reported for spring 2027.

Also watch for Watch Series 12 / Watch Ultra and possibly AirPods 5, plus iOS 27 and Apple Intelligence.

Livestream: Apple.com and YouTube at 10:00 a.m. PT.